Factors Impacting Buying Behavior of Sunglasses

Sunglasses are meant for the protection of the eyes from the bright light of the sun. Many people do not take eyewear seriously and go with the design and look of the sunglasses. However, it is very important to check before purchasing that the sunglasses should have the ability to protect the eyes from harmful ultra-violet rays of the sun. UV coated eyeglasses protect your eyes from all sorts of bright lights and rays. But, now-a-days sunglasses have become the style statement tools and anyone can choose according to his or her own personality, face cut and age. Another important use of sunglasses is that they guard eyes against the bright glares while driving. Therefore, it is recommended to wear sunglasses while driving as it reduces the chance of accidents. The fit of the glasses and its comfort should also be considered while buying any eyewear. The sunglasses should block at least 99-100 percent UVA rays and the bigger the size of the glasses, the better protection they will provide against the sun rays. From the stylish eyewear of Gucci and Prada to the athletic eyeglasses of Ray ban and Oakley, designer glasses have created their own niche segment and the customers ask for the brands.

The designer sunglasses market is dominated by Louis Vuitton, ray ban and Burberry labels. These designer labels offer high quality sunglasses with expensive price tags and there are people who can spend a good sum to buy an authentic pair of glasses. But many people who look for bit inexpensive options may try brands such as Ryders and Foster Grant. Other than that, almost all the big and renowned designer labels and brands have their own websites and people can buy from these websites too.

Film stars and celebrities too play a major role in setting up trends and style statements among the masses. These celebrities act like a role model for their fans and people try to intimate them. People try to copy their dressing style, the type of shoes they wear, the hairdo they do and even the sunglasses they wear. So, celebrity style also marks a big impact on the psyche of their fans and people around them. Many big brands and labels also hire well known film personalities and sport persons as their brand ambassadors so that they can propel the sales of their products.

Wearing sunglasses has now become a must as the air is polluted with dirt, smoke and harmful air pollutants and eyeglasses provide protection against the pollution to a great extent. It is very important to take care of the eyes and clean the eyes with rosewater and water. It is always advised to buy a light frame eyewear because heavy weight eyeglasses only add more strain on the nose and forehead area of the face. In order to protect eyes from the sun rays, the choice of lenses should be grey, green or brown and they should be free from imperfection or distortion. They should block both UVA and UVB radiation.

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